TONI&GUY IS EXCITED TO ANNOUNCE THE LAUNCH OF THEIR NEW 2016/17 COLLECTION, DUALITY, WHICH HAS BEEN CREATED WITH A SENSE OF ARTISTIC FREEDOM AND INDIVIDUALITY TO DELIVER A FRESH AND OPEN-MINDED OUTLOOK ON HOW WE CUT AND COLOUR HAIR.
“This year, we decided to approach the TONI&GUY DUALITY campaign slightly differently to previous years and create a years’ worth of imagery from which we captured around 40 shots that we then edited down to 25 which really showcases the creativity of the Art Team who always strive to make fashion led styles from the catwalk accessible to consumers” -Sasha Mascolo-Tarbuck
There’s been a huge focus towards the eccentricity within fashion, as well as the revolving cycle of trends seen during fashion week from iconic designers such as : House of Holland and Alexander Wang who played an integral part to our creative thought process.
“The collection sees a triptych of sectioning patterns that allows us to create a collection of looks which vary in strength, texture and shape and all with a trend-driven colour palette. These sections work by allowing different techniques to be used within the same set of sectioning patterns to create a juxtaposed finish.” – National Creative Director Katy Reeve
“For colour, accents of colour were created with an internal softness. Boldness and partial lightener applications create editorial-inspired colours whilst colour-strobing and perimeter drifting are used to create alternative results.” – National Technical Director Jack Morton
Our styling triptych consists of TONI&GUY creative favourites, including : The Halo, The Angle and The Curve. For colour, we’re introducing The Crescents, The Angle and The Panelling. With the millennials in mind, the Duality Collection was born from workshopping personalising techniques with accents of colour to work alongside a new wave of models. These ‘anti-models’ have a maverick approach and are willing to re-invent themselves to suit any show or trend which is a perfect fit for our clients at TONI&GUY” – CEO Dennis Langford
